Crypto circles were excited when the “Official Trump Crypto Wallet” was launched on June 3. It was advertised as a digital wallet designed for Trump supporters by Magic Eden and Fight Fight Fight LLC. The wallet included trading for Bitcoin, $TRUMP, and other currencies, as well as a $1 million giveaway. However, in a matter of hours, the Trump family disowned the wallet. They started a PR firestorm with coordinated denials.
Trump Family Denies Trump Crypto Wallet
Trump’s name and image were prominently displayed on the wallet’s website. However, family members immediately distanced themselves. Donald Trump Jr. stated that there was “zero involvement.” He disclosed that World Liberty Financial, the family’s own wallet, is still being developed. Barron Trump confirmed on social media that the family was caught off guard. Eric Trump had warned Magic Eden about the misuse of their brand. These disavowals point to internal conflicts over Trump’s online persona.
Associated With Conflicting Parties
Fight Fight Fight LLC and CIC Digital LLC, which jointly own 58% of $TRUMP tokens, are to blame for the mayhem. The Trump family asserts that these organisations have no operational control, despite their loose affiliation with the Trump Organisation. Magic Eden meanwhile, used Slingshot Finance-acquired infrastructure to construct the wallet. Although legal obligations probably silence the platform now, rumours of backchannel deals have been stoked. These rumours emerged after CEO Jack Lu’s recent dinner with Trump.
Reveals Dangerous Patterns
- Data from chainalysis presents a concerning image:
- $1.1 billion was pocketed by 58 wallets, the majority of which were institutional.
Losses occurred in over 764,000 retail wallets. Many of these wallets contained less than $500. The wallet attracted retail investors with promises of “Trump Rewards” boxes and special giveaways. Following the family’s denials, $TRUMP jumped 53% before plunging 19%. Insiders and algorithmic traders benefit from the swing. Meanwhile, average holders experience whiplash.
Trump’s Crypto Wallet Increases the Controversy
Confusion has previously been caused by a crypto project bearing the Trump name. Trump Media changed its mind about a $2.5 billion Bitcoin deal in May. The fact that the 2023 Trump NFT launch was licensed rather than official also caused controversy. The long-awaited World Liberty Financial platform has not yet been made public.
Legal professionals are now circling:
- Bill Zanker, who owns $300 million in $TRUMP and runs Fight Fight Fight LLC, is the target of insider trading allegations.
- The wallet’s $1 million giveaway, which is directly related to token activity, may be a violation of securities law.
- Unauthorised use of Trump’s image raises the possibility of FTC violations.
Investor Trust Is Shaken by Trump’s Crypto Wallet Fallout
The public’s trust fell apart. On the day of launch, Google Trends for “Trump Crypto Wallet” peaked before falling 87%. The sentiment of the Discord community shifted, with 73% of users expressing frustration. According to reports, the SEC has launched an investigation. Potential penalties range from $250 million in fines to restraining orders and token delisting.
NFT purchases are down 18% and 22% of $TRUMP token holders sold their holdings within a day of the denial. Consequently, the controversy may also harm Trump’s reputation.