Solana has pulled its “America is Back—Time to Accelerate” advertisement after facing a wave of backlash from the crypto community. Critics slammed the ad for being politically charged, exclusionary, and divisive, with some calling it “offensive” and “cringe”.
The ad, which debuted on March 18, amassed over 1.4 million views before being deleted. However, fragments of the video continue to circulate on X (formerly Twitter), with crypto figures debating its implications.
The Controversial Scene That Sparked Outrage
One particular moment in the ad drew sharp criticism—a scene featuring a young man in therapy for “rational thinking syndrome” who proclaims:
“I want to invent technologies, not gender.”
This phrase was widely interpreted as a dismissive attack on gender diversity, sparking an outcry from users who accused Solana of alienating a significant portion of the crypto community.
Solana has yet to issue an official statement regarding the removal of the ad or respond to media inquiries.
Industry Figures Criticize Solana’s Marketing Strategy
Key figures in the crypto space were quick to condemn the ad, with some calling it a desperate attempt at controversy-driven marketing.
- Tyler Bench, CRO of Tally.xyz, compared it unfavorably to Coinbase’s previous ad campaigns, stating: “This might be the single most toxic piece of content I have ever consumed.”
- Anneri van der Merwe, product lead at Base, criticized Solana for failing to align with the industry’s ethos: “Offensive, cringe, and pandering. This ad shows there’s still a long way to go in embracing true inclusivity.”
- Adam Cochran, partner at Cinneamhain Ventures, mocked the ad’s perceived attempt at social commentary: “The ‘mind virus’ plaguing the nation is this weird Silicon Valley persecution complex.”
Even Solana co-founder Anatoly Yakovenko subtly distanced himself from the campaign, stating that their previous “Maren” ad was better—a likely attempt to downplay the controversy.
Was This a “Rage Bait” Marketing Strategy?
Some analysts speculate that the ad may have been a deliberate attempt at “rage bait”—a marketing tactic designed to provoke controversy and maximize engagement.
Mentor Reka, CEO of DEX protocol Avnu.Fi, suggested that the campaign was an attention-grabbing move:
“They clearly went for attention over EVERYTHING, and well… mission accomplished, I guess.”
However, this strategy comes with risks. While controversial ads can generate short-term buzz, they also have the potential to alienate users, damage brand reputation, and reduce long-term adoption—particularly in a global industry that values neutrality and inclusivity.
A Costly Misstep for Solana?
Solana’s miscalculated marketing campaign highlights the growing tension within the crypto space over political messaging. As blockchain projects strive to attract mainstream adoption, maintaining a neutral, inclusive stance may prove essential for long-term success.
While the ad may be gone, the conversation around its implications is far from over.