Nikita Bier who is the force behind the scenes at the founding of TBH and Gas has joined up with X. X is now under Musk in the role of new Head of Product. This is a move by Musk to turn X into a top-level platform. The platform includes AI, cryptocurrency, and community engagement. Bier’s past success with what they at the time didn’t take seriously enough will make this appointment very interesting to watch.
In his announcement, Nikita Bier talked about how X impacted his personal and professional life. He put forth X as the primary platform for connection. Also, he is at the head to watch X grow into something much larger. This could indeed be Musk’s long-anticipated “super app.”
Viral Web3 Experience
Bier’s portfolio includes TBH which we saw in 2017 acquired by Meta. It also includes Gas which in 2023 was taken over by Discord. Also very much into what teens are into, TBH at one point had 2.5M daily users. Meanwhile, Gas grew to 1M DAUs in just two months. In the end, although both of these apps were shut down, they did serve as an example of Bier’s great success. In the very competitive app space, he did manage to put forward what was viral. Nikita’s contributions are remarkable in these sectors.
In the field of Web3 he brings a different point of view. In March 2025 Bier joined Solana Labs as an advisor for mobile first blockchain apps. He is now shaping X’s tech direction with his advice, making his addition highly strategic.
Through what Bier brought to the table, X is to target younger users, grow mobile integration, and push into the blockchain space. His various strategies align well with the vision set forth by Nikita Bier.
Nikita Bier Is Into AI And Crypto
At the core of Bier’s strategy is Grok, which is the AI platform. This platform is run by xAI under Musk’s leadership. In 2025 the release of Grok 3 and expect Grok 4 to roll out post July 4. These releases will improve on coding and voice features. Also, Bier is aimed at improving Grok’s role in timelines. This improvement will make X’s content smarter, faster, and more relevant.
At the moment, X Money, our upcoming financial product, will include digital wallets, crypto tipping, P2P payments, and in-app trading. The report that we have Bitcoin in is speculating on Dogecoin and Solana integrations. This means X is to put banks and exchanges in the spotlight.
Markets saw rapid action. Dogecoin had a 2% increase. Also, during this time, Solana went up 1.4% in the news. As Bier comes into play, all eyes are on what he will do. He plans to combine viral product growth with AI tools and financial infrastructure.
