MicroStrategy, which is now simply branded as “Strategy” has again entered the news reports after adding to its Bitcoin portfolio. Their portfolio now totals 607,770 BTC and is worth over $71 billion. The latest addition to the portfolio which was made on July 21, 2025 included 6,220BTC. We paid $739.8 million for this addition, at an average of $118,940 per coin. This comes on the back of an earlier July purchase which saw us buy 4,225 BTC. Overall, these bitcoin holdings by MicroStrategy represent a significant asset for the company.
Through the issue of common stock and preferred shares the company has ensured that the Bitcoin it has acquired does so at an average price of $71,756 . This price is below present market rates. With total acquisition cost at $43.61 billion Strategy is reporting an unrealized profit of $28.5 billion. This reflects a 66.5% return.
This report states that Strategy has the world’s largest corporate Bitcoin holding at around 2.8% of the 21 million BTC total. This emphasizes their substantial holdings of MicroStrategy bitcoin in their portfolio.
MicroStrategy Bitcoin Holdings Drive Corporate Identity And Stock Surge
In 2025, the firm shifted from a legacy software company to a Bitcoin-centered financial player. They made this official with their rebrand in February. It introduced a new logo which is Bitcoin inspired and went all in with the orange theme. This marks a full dive into digital assets.
Up 374% year to date and over 3,400% in 5 years. They have seen their market cap grow into the $121 billion range. This in turn has brought them into the Nasdaq 100. It also brought in large institutional attention. This surge is largely due to strategic moves surrounding MicroStrategy’s bitcoin holdings.
Notably, Vanguard was against crypto at one point. Now Vanguard is a holder of 8% of Strategy’s shares, mostly due to passive index funds. Also, traditional finance is getting in via the back door so to speak. This occurs in Bitcoin’s space whether they set out to do so or not.
Preferred Shares And Capital Plan For Bitcoin Purchase
Strategy has turned to innovative financial engineering to grow its Bitcoin holdings. It issued STRK, STRF, and STRD preferred shares which have fixed dividends. These shares have different conversion terms. This approach brought in almost $1B in new capital.
This is a flexible structure which allows Strategy to maintain dividend sustainability and continuous market access. Its business model is very much at the will of Bitcoin’s price. By issuing stock at a premium to NAV, the company creates a flywheel. It buys more Bitcoin, drives share price up, and thus repeats the cycle. This innovative approach continually enhances Strategy’s holdings in Bitcoin.
With a $25B equity base Strategy is not slowing down. The company is out to dominate the new “Bitcoin treasury” segment which is that of corporate structure and crypto investment.
