Metaplanet has hit a mark of 11,111 BTC in their bitcoin holdings. They achieved this via the recent acquisition of 1,111 BTC. The purchase, worth $117 million, puts the Tokyo-based company in position to overtake Tesla’s Bitcoin portfolio.
Strategic Growth of Metaplanet Bitcoin Holdings
The at present reported Bitcoin purchase was at an average of $106,408 per BTC. This is a bit above current market rates. This increased Metaplanet’s bitcoin holding to a total market value of approx $1.12 billion. The company’s average purchase price is at $95,869 per coin. This aggressive acquisition approach began in 2024, which was a turn-around. The company shifted from their past in hospitality to crypto finance.
Metaplanet, once Red Planet Japan, has rebranded due to the pandemic’s impact on their hotel business. Under CEO Simon Gerovich, they have become Japan’s first public Bitcoin treasury company. Behind their commitment to acquiring Bitcoin is a set of strategic finance tools. For example, they use Moving-Strike Warrants to raise over $500M for more purchases.
Breaking Into Tesla
Metaplanet at present is 398 BTC behind Tesla, which has 11,509 BTC. This puts the company in 8th place worldwide for corporate Bitcoin holdings. Also, they have passed Hut 8 Mining and Coinbase. This is a very quick rise in the Bitcoin treasury.
The company has caught attention, which it may have missed before. Michael Saylor of MicroStrategy, with his firm at 592,100+ BTC, supported Metaplanet’s model. He described it as a path to “Bitcoin Sovereign” status. At over $1B in current assets, the company has attracted large-scale investment interest. Although, stock performance has been volatile.
Metaplanet Bitcoin Holdings Go in a Different Direction
Looking forward, Metaplanet will see large growth in their bitcoin holdings. The firm also reports it plans to hit 30,000 BTC by 2025. They aim for 100,000 by 2026 and 210,000 by 2027. This is equal to 1% of Bitcoin’s total supply.
Also, in early 2026, Metaplanet is to roll out “The Bitcoin Hotel” in Tokyo. This is a blend of its hospitality background and Bitcoin mission. They also have an exclusive run of Bitcoin Magazine Japan. They use it to play the role of both investor and educator in the space.
With reports of Japan pushing for crypto tax changes and approval of ETFs, Metaplanet’s bitcoin holdings will benefit. This positive regulatory shift aids them. Also, the company is not only investing in Bitcoin, but redefining how corporations play in a decentralized future.
