Just hours before returning to the White House, Melania Trump has made an unexpected move—launching her own cryptocurrency, $MELANIA. Announced on January 19, a day before Donald Trump’s inauguration, the coin is positioned as a digital collectible designed to support and celebrate Melania’s public image.
While Donald Trump himself introduced a separate meme coin, $TRUMP, over the weekend, Melania’s token has quickly drawn attention from both crypto enthusiasts and political observers.
What Is the Melania Trump Meme Coin?
Melania announced the launch of $MELANIA on the social media platform X (formerly Twitter), stating:
“The Official Melania Meme is live! You can buy $MELANIA now.”
According to its official website, the token is designed as a symbolic tribute rather than an investment, offering digital collectibles for those who wish to engage with the values associated with Melania Trump.
The website explicitly states that $MELANIA is not intended to be an investment opportunity or a security of any kind.
How Can You Buy $MELANIA?
The $MELANIA token is available for purchase on Melania Trump’s official website. It trades under the symbol $MELANIA and is linked to the token address:
FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P
While no major crypto exchange has yet listed the token, buyers can access it through direct transactions via Melania’s site.
Should You Invest in the Melania Coin?
Although meme coins have surged in popularity, they are often volatile—especially those linked to celebrities. Melania’s website explicitly warns that $MELANIA is not an investment asset.
A recent example of celebrity-backed crypto instability was the crash of Hailey Welch’s “Hawk Tuah” coin, which saw massive gains before plummeting.
How Does Melania’s Coin Compare to Other Trump Cryptos?
Melania is not the only Trump launching a meme coin. Donald Trump introduced his own cryptocurrency, $TRUMP, on Friday, claiming it represents a celebration of “winning”.
According to CoinMarketCap, $TRUMP had already reached a market valuation of $5.5 billion by Saturday.
Meanwhile, Bitcoin has hit an all-time high, surging above $100,000 in the wake of Trump’s election victory, reflecting optimism about his administration’s stance on cryptocurrency.
Will Trump’s Administration Be Crypto-Friendly?
One major factor driving Bitcoin’s rally is speculation that Trump’s new administration will be significantly more crypto-friendly than his first term.
His government will feature the first-ever “crypto czar,” David Sacks, a move that has fueled excitement within the industry.
With both Melania and Donald Trump entering the meme coin market, the intersection of politics and cryptocurrency is becoming more prominent than ever. Whether $MELANIA will gain traction or fade into obscurity remains to be seen.